Mindster, a pioneering personal coaching application, was created in response to the AI revolution currently transforming the global marketplace. Developed by MOOD under the leadership of Ed Reardon, Mindster aims to revolutionize personal development by combining psychological principles with user-friendly technology. Recognizing the potential to significantly impact human behavior positively, Mindster leverages cutting-edge technology to address complex behaviors such as emotional eating, which many digital solutions in the market fail to effectively tackle.
Challenge
The proliferation of digital tools claiming to enhance personal productivity and well-being has not satisfactorily addressed the psychological underpinnings of behaviors like emotional eating. Existing solutions often overlook the deeper triggers, offering superficial fixes rather than genuine, lasting change. Mindster was envisioned to bridge this gap by offering a scientifically grounded, accessible tool aimed at real and sustainable behavior transformation.
Solution
MOOD's strategy for developing Mindster involved an integrated, research-based approach:
- Research & Development: Conducted an extensive review of medical journals and existing digital tools to incorporate strategies proven to facilitate behavior change, focusing particularly on the Transtheoretical Model (TTM).
- User Experience Design: Undertook user experience surveys with initial users to define key personas such as the Busy Bee, the Emotional Eater, and the Procrastinator, which informed the design and development of the platform.
- Content Strategy: Collaborated with experts including tenured personal coaches and clinical psychologists to develop a narrative-driven curriculum that tracks and supports sustainable behavior change.
Technology Stack
- Cloud Services: Hosted on Azure to leverage its robust, scalable cloud computing capabilities.
- Database: Utilized PostgreSQL for secure, reliable data management.
- CMS: Employed Strapi CMS to manage content dynamically and ensure seamless content updates.
- Frontend Development: React was used to build a responsive, interactive user interface, enhancing user engagement.
Execution
The execution involved several key phases:
- Collaborative Design: Led by Colin McCaleb (Microsoft / Avanade), and a UX designer from Apple, the development team used a custom pod structure to foster creativity and innovation.
- Beta Testing: Deployed the initial version to 4,718 beta users to gather data and insights that would inform further development and refinement.
Results
The initial deployment of Mindster yielded promising results:
- User Engagement: The application has seen high engagement rates, with tailored content resonating well with the targeted user personas.
- Scalability: The digital platform model has proven scalable, transcending the limitations of traditional one-on-one coaching sessions.
- Accessibility: Users have appreciated the ability to access professional coaching anytime and anywhere, which was facilitated through robust video session capabilities.
Impact
Mindster's innovative approach has set new standards in the personal coaching industry:
- Personalized Experience: Future versions of the app will continue to adapt content and coaching strategies to individual needs, enhancing the effectiveness of personal development efforts.
- Market Positioning: By effectively addressing a critical gap in digital wellness tools, Mindster has strengthened its market presence, setting itself apart as a leader in personalized, scientifically-informed coaching solutions.
