Introduction
At MOOD, we specialize in transforming customer engagement through innovative digital solutions. For one of our latest projects, we partnered with a new startup to create the Sentinel Point trailer rental website. Our team was involved from the very beginning, helping to shape the business concept and develop a platform that simplifies the rental process.
The Challenge
The challenge was to build a user-friendly website from scratch for a brand-new trailer rental business. We needed to design a system that was easy to navigate for all users and capable of handling detailed inventory and booking processes.
Our Goals
- To make the trailer selection and booking process intuitive for users.
- To implement dynamic pricing based on rental duration and trailer type.
- To integrate the website seamlessly with a CRM system for efficient customer management.
How We Did It
Design:
- We initiated the project with comprehensive design sessions in Figma, creating a style guide to ensure visual consistency across the platform.
- The design was aimed at being user-friendly, with clear, actionable information presented in an easily digestible format.
Development:
- Our development team chose NextJS and React for the front-end to leverage SSR and improve SEO performance.
- TypeScript was used to ensure type safety and reduce runtime errors.
- Tailwind CSS facilitated rapid styling with a focus on responsive design to accommodate all device types.
- The site was deployed on Azure Static Web Apps for reliable hosting and seamless scaling.
- Integration with a CRM, possibly D365 or a similar system, was key to managing customer interactions and data effectively.
Outcome and Results
Post-launch, the Sentinel Point website will significantly improved customer engagement, with increased bookings and positive feedback on ease of use. Our dynamic pricing tool and real-time booking system have been particularly well-received, enhancing the overall user experience.
Lessons Learned
Throughout the project, the importance of early user testing became evident, helping us refine features according to real-world feedback. We also learned more about optimizing the integration of front-end and CRM systems to streamline operations.
Conclusion
The successful launch of the Sentinel Point trailer rental website stands as a testament to MOOD's expertise in digital innovation and customer engagement strategies. This project not only launched a new business but also set a benchmark for future digital platforms in the rental industry.
This case study clearly presents MOOD's integral role in developing the Sentinel Point website, emphasizing the agency’s capabilities in building and shaping startup businesses.
